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MindBestie - Help Yourself Heal

MindBestie is a mental health and well-being startup conceptualized by Sydney-based Kay Johnson during her Master’s in Clinical Psychology. As a young student, the stigma attached to mental health and the utter inaccessibility of quality mental health services bothered Kay and she was determined to be a force of change. Within a few years, Kay and her team founded MindBestie, a holistic venture that helps connect individuals with the best mental health professionals in the country at affordable prices, and to foster a state of well-being through regular workshops, courses, and other activities.

Challenge

The challenge was to develop a vibrant, user-friendly, integrated platform acting as a one-stop destination for services and tools ranging from low-cost, personalized therapy sessions to daily motivation and self-help guides. For this, the MindBestie team chose CodeAvik as their app development partner to help conceptualize and design a mobile application compatible across devices and accessible to diverse users.

Solutions

CodeAvik’s application development team designed and helped launch the MindBestie mobile app.The app is compatible with Android and iOS devices and incorporates a variety of UI/UX elements to ensure an optimal user experience.

Key Features

  • Smooth, interactive interface
  • Soothing visuals, color schemes, and sound design to help users enter a state of calm.
  • AI/ML elements like built-in chatbot and voice-enabled search
  • Curated databases of professionals, courses, activities, and tools organized under colorful and interactive tabs.

Result

MindBestie is one of the fastest growing mental health apps today, with an average user rating of 4.8 on Play Store. Users love the aesthetic and easy-to-use interface, and self-help guides such as meditation and sleep-aid tracks, motivational guidance videos, and wellness workshops are quite popular too.The app has helped a large number of youth in developing countries get access to good quality therapy and psychiatric help at nominal prices, and continues to change the conversation around the nature and availability of mental healthcare services.

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